As a new method to promote pro-environmental behaior, we proposed a
destruction task in a VR environment, believing that experiences that provide a sense
of exhilaration and accomplishment are effective in reducing the psychological burden
of environmentally conscious behavior and increasing motivation. We then evaluated
the effectiveness of the task. We designed an experience where participants answered a
multiple-choice quiz on environmental issues and destroyed the options, adding a satisfying
destruction effect when answering correctly to evoke positive emotions such as a
sense of accomplishment and satisfaction. In the experiment, we measured changes in
mood and PEB using the Multiple Mood Scale and PEBT. The results showed improvements
in active pleasure and increases in PEBT scores, suggesting that the destructive
experience may contribute to the elicitation of positive emotions and the promotion of
PEB. Additionally, post-experiment questionnaire indicated high ratings for immersion
and satisfaction, demonstrating that this VR task is a feasible intervention method. Going
forward, we plan to explore ways to enhance the experience for greater achievement,
validate the effects, and assess generalizability.
Keywords : Pro-environmental behaivior, Virtual