The energy consumption in our daily lives has increased rapidly and it causes exhaustion of fossil fuel resource and environmental problems. In order to solve these problems, pro-environmental behavior (PEB) in our daily lives is one of the effective solutions. This study has proposed a method to activate and continue the online community for promoting PEB based on six principles of social psychology(scarcity, linking, reciprocation, social proof, commitment and consistency and response expectation).
An experiment based on the proposed method has been conducted with 14 participants to validate whether it activates and continues online community and promotes their PEBs.